Professional hockey players went on SNL to promote a fictional hockey show.
Jack Hughes, Quinn Hughes, Hilary Knight, and Megan Keller appeared alongside Heated Rivalry star Connor Storrie.
Professional hockey players Jack Hughes, Quinn Hughes, Hilary Knight, and Megan Keller appeared on Saturday Night Live alongside Connor Storrie, who plays Ilya Rozanov in Heated Rivalry. Real athletes promoting a fictional version of their sport in a gay romance.
The NHL has historically been one of the most conservative major sports leagues. Heated Rivalry is changing what professional hockey is willing to be associated with.
When real institutions start performing the values of fiction, the fiction has become more influential than the institution.
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SO WHAT?
Identify which fictional or cultural narratives are shaping your industry's reputation — and decide whether to resist them or join them. The stories people tell about your industry matter more than the ones you tell about yourself.
Identify which fictional or cultural narratives are shaping your industry's reputation — and decide whether to resist them or join them. The stories people tell about your industry matter more than the ones you tell about yourself.
Source: Saturday Night Live / Wikipedia