The creator economy's core audience is not kids anymore. It is 25-34 year olds.
A survey of 5 million accounts found the largest audience segment across every major platform is adults in their late twenties.
The Influencer Marketing Factory analysed 5 million creator accounts. The finding: while TikTok still skews younger, the largest audience segment across all platforms is now 25-34.
This is the creator economy growing up. The audience that discovered creators as teenagers now makes purchasing decisions and manages budgets.
When the median creator audience member has a salary and a mortgage, brands treating creator partnerships as 'experimental' are years behind.
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SO WHAT?
If your creator strategy is aimed at 18-24, you are targeting yesterday's audience. The people with the most influence and spending power in the creator ecosystem are now in their late twenties and thirties.
If your creator strategy is aimed at 18-24, you are targeting yesterday's audience. The people with the most influence and spending power in the creator ecosystem are now in their late twenties and thirties.
Source: Influencer Marketing Factory