The EU wants a universal icon for AI-made content. Nobody agrees on the design.
Feedback closed on the first draft Code of Practice for labelling AI-generated content under the EU AI Act.
On January 23, the deadline closed for stakeholder feedback on the EU's first draft Code of Practice for marking AI-generated content. The proposed framework includes a 'common icon' for any deepfake or AI-generated text. The interim version is just the letters 'AI.'
The ambition is enormous: a single visual mark, across all platforms and all EU member states, that tells you at a glance whether what you are looking at was made by a human or a machine.
Regulators designing icons for AI content means the distinction between human-made and machine-made has become a consumer safety issue.
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SO WHAT?
Label your AI-generated content before regulation forces you to. Early voluntary transparency builds trust. Late forced disclosure destroys it.
Label your AI-generated content before regulation forces you to. Early voluntary transparency builds trust. Late forced disclosure destroys it.
Source: EU AI Office / Jones Day