Threads hit 400 million users. X is still losing ground.
Industry analysis suggests Threads will overtake X in total active users during 2026.
Meta's Threads reached 400 million monthly active users by late 2025 and continued strong growth into January 2026. Industry analysis now suggests it will surpass X this year.
Threads is not meaningfully different from X in features. What changed is where people feel safe posting. After years of policy reversals and moderation chaos at X, the professional class has been quietly migrating.
Platform migration is rarely about features. It is almost always about trust.
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SO WHAT?
Check where your most valuable audience actually posts, not where your content calendar says they should be. Platform loyalty is dead. Trust loyalty is everything.
Check where your most valuable audience actually posts, not where your content calendar says they should be. Platform loyalty is dead. Trust loyalty is everything.
Source: ALM Corp / industry analysis