Wellness raves are a thing now. The Summit calls it 'festivalization.'
Scream circles, crying clubs, and cathartic dance events are replacing meditation apps.
The Global Wellness Summit identifies 'The Festivalization of Wellness': wellness raves, scream circles, crying clubs in India, and sessions built around involuntary emotional release. Collective, physical, loud — the opposite of a meditation app.
After years of optimising in isolation, people want to fall apart together. The emotional release is the product. The community is the container.
People want permission to feel something intense in the company of other people.
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SO WHAT?
Create one experience this quarter where your audience can be emotionally unguarded together. The brands that give people permission to feel are building loyalty no discount can match.
Create one experience this quarter where your audience can be emotionally unguarded together. The brands that give people permission to feel are building loyalty no discount can match.
Source: Global Wellness Summit